Shoulder to Shoulder
A Good Idea
This practice has been Archived and is no longer maintained.
Description
The "Shoulder to Shoulder" program is a social marketing campaign developed by city and county public health agencies in the Twin Cities metro area and the University of Minnesota Extension Service. Shoulder-to-Shoulder focuses on positive parenting. Shoulder-to-Shoulder has used a multiple-pronged approach by sending parents hard copies of materials and by developing a website where the same materials can be downloaded.
Goal / Mission
The goal of Shoulder to Shoulder is to reach parents of teens with good advice about parenting their adolescents and help parents adopt strategies that are proven to reduce risky behaviors.
Results / Accomplishments
Over 70,000 booklets were sent directly to parents. Additionally, booklets were distributed to school districts and community agencies. The workgroup has designed the web site to be user friendly and a resource for parents and community organizations. All of the materials that are a part of the Shoulder-to-Shoulder program are available and can be downloaded from the website. Flash e-mails have been sent out to over 60,000 parents with parenting tips. The materials have also been translated into Spanish.
About this Promising Practice
Organization(s)
A collaboration between health agencies in the Twin Cities metro area
Primary Contact
Eileen O'Connell, Manager Health Promotion and Planning
(952) 563-4964
eoconnell@ci.bloomington.mn.us
(952) 563-4964
eoconnell@ci.bloomington.mn.us
Topics
Health / Adolescent Health
Community / Social Environment
Health / Wellness & Lifestyle
Community / Social Environment
Health / Wellness & Lifestyle
Organization(s)
A collaboration between health agencies in the Twin Cities metro area
Source
National Association of County and City Health Officials (NACCHO)
Date of publication
2005
Date of implementation
1972
Location
Twin Cities, MN
For more details
Target Audience
Families